Skip to content

Idea to Delivery

Purpose

This workflow explains how a signal becomes a shipped and documented change.

Step 1: Capture the signal

A signal can come from:

  • product discovery
  • customer feedback
  • ops incidents
  • sales feedback
  • technical issues
  • compliance or security needs

Step 2: Qualify the signal

The owner clarifies:

  • the problem
  • who is affected
  • expected value
  • urgency
  • dependencies
  • whether the issue is recurring or structural

Step 3: Create the right artifact

Depending on complexity, the work may need:

  • a Linear issue
  • a product or technical spec
  • an ADR
  • an Eraser diagram
  • a runbook update

Step 4: Plan execution

The work is scoped, prioritized, and assigned.

Step 5: Implement

The owner executes the work with the right level of review and coordination.

Step 6: Validate

The result is validated technically, operationally, and product-wise when needed.

Step 7: Document

If the work changes a durable behavior, process, architecture, or responsibility, the handbook must be updated.

Step 8: Close the loop

The issue is linked to the final documentation, merged work, and related decisions.